Adding Closed Captions to YouTube videos increases views

Discovery Digital Networks produces “original video programming for passionate audiences” via the original video networks Revision3, TestTube, Animalist, SourceFed, and The DeFranco Network. Discovery Digital Networks is part of Discovery Communications, the world’s leading non-fiction media company.

In September 2013, Discovery Digital Networks decided to try adding closed captions to their YouTube videos, but at the same time wanted to quantify the value of doing so. Using 3Play Media’s captioning and transcription services, Discovery Digital Networks conducted a controlled study on the effects of adding closed captions to YouTube videos.

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