How closed captions increase video views, rankings, ROI

How many times have you thought to yourself, “I wish there were an easy way to get people to find my videos”? While many people assume that the sole purpose of captions is accessibility, in fact, captions also provide an easy way to boost your video SEO. Recent studies conducted by Discovery Digital Networks, SafeNet, and the radio show This American Life have proven that adding closed captions and transcripts to videos increases search traffic, page views, search rank, and engagement. In this article we’ll examine how these studies help to understand the impact of captions and transcripts on SEO, as well as how we can use them to do an ROI analysis.

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