The surprising power of subtitles

The 1979 movie Jesus features an English actor you’ve probably never heard of in the title role. Its special effects are amateurish. But in the 35 years since it made its debut, Jesus has achieved an impact far greater than other more celebrated 1979 releases, such as Alien andApocalypse Now. The secret to its success? Two years after an initial run in theaters, its producer, a former gourmet food entrepreneur named Bill Bright, had the movie translated into Tagalog.

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