The added value of subtitles and captions has been a repeated theme at various conferences that I have attended over the last few years, and its one of my favourite topics so I am going to write another blog post about it now. Why? Because I believe the value of captioning will continue to be tapped into by companies. A lot are already doing this.
Diana Sánchez from Ericsson (formerly Red Bee Media) gave a great presentation at the Languages & The Media 2014 Conference that detailed the areas the subtitles add value.